post + photos by amy nadine, graphic design by eunice chun

You’d have to be living under a rock to miss this Oxblood fashion trend! Ok just kidding but seriously it’s been everywhere from handbags, jeans and heels to translated as a lip statement on the runways, the Emmy’s and the VMA’s. And the only way to do it is with a longwear lip lacquer. Why? Because there is nothing worse than having a deep red statement lip smearing and traveling past your lips. (Vampires are still in fashion but let’s not take the blood-drinking look too literally please!) So here’s how to get it done right, with a splurge and a save option for each:



  1. Fill in your entire lip area with the dark red/burgundy shade.
  2. Immediately go over it with the bright red shade, focusing more in the center to also create depth for a fuller lip illusion. Allow it to fully dry for 60 seconds and check it with your finger to make sure.
  3. Once dry, go over it with the clear gloss to really make them come to life.

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